Nutrition Hero

Nutrition & Quality

Championing Safety and High-Quality Nutrition.

We feed 100 million cats and dogs around the world every year, including our own.

 

That’s a responsibility we don’t take lightly. It’s why every recipe we make puts quality, food safety and nutrition first. Because when it comes to the pets we love, only the best will do.

Microscope
Expertly Crafted. Vet Approved.

Our recipes are developed by a global team of over 500 Purina PetCare experts — including veterinarians, nutritionists, and pet behaviourists.

 

From selecting purposeful, high-quality ingredients to developing great tasting meals and treats, nothing ends up in your pet’s food bowl without expert approval.

Table Food
Purposeful Ingredients. Responsibly Sourced.

Every single ingredient we use is purposefully selected — whether it’s because it provides just the right nutrients or it’s full of the flavor your pet loves. We source every ingredient from trusted partners to ensure they're not only high quality, but produced in a way that meets our Nestle Responsible Sourcing Standard.

Factory
Purina Quality Commitment.

From sourcing to shelf, we hold ourselves to the highest standards.

 

98% of our products are made in Purina-owned factories across Asia, Oceania, and Africa — so we can oversee every step of the process and ensure consistent quality.

 

With the help of over 1,000 passionate, pet-loving team members, we go beyond industry standards—conducting more than 100,000 quality checks globally every year. Because when it comes to your pet’s food, nothing less will do.

Purina Promise

Our Purina Promise

Pet nutrition is at the heart of what we do, but it's not all we do. We are committed to doing more of what matters for our pets, the people who love them and the planet we all share. Our Purina Promise.

Aged image of dog eating next to box of Purina Dog Chow
A History of Innovation

Since day one, Purina has pioneered pet nutrition to help cats and dogs live healthier, longer lives.

 

And we’re just getting started. Our R&D team is driving the next wave of innovation to improve life for pets and the people who love them.

William Danforth
1894
Purina is founded in St. Louis, Missouri, USA.
Purina was founded by William H. Danforth, who began with farm animal feed but had a greater ambition — to create high-quality, convenient nutrition for companion animals.
Rolly Dogs
1926
First centre dedicated to dog nutrition
Purina opens the industry’s first dedicated pet nutrition centre in Gray Summit, Missouri. Backed by feeding studies and data-driven testing, this sets a new standard in understanding the nutritional needs of dogs.
Purina Poster
1957
First kibble biscuit produced
Purina pioneers the use of extrusion technology in pet food and produces the first kibble biscuit. This innovation improves cooking, boosts digestibility, and enhances taste in a convenient, ready-to-serve format.
Cat food with Taurine
1961
First dry cat food with taurine
Purina is the first to add taurine, an essential amino acid for feline health, to dry cat food. This breakthrough helps prevent serious conditions like vision loss and heart disease, cementing Purina’s role as a leader in feline nutrition. One year later, Purina extends its breakthrough extrusion technology to dry cat food.
Cat and Dog
1993
Body condition system is developed
Purina develops the first widely used and scientifically validated body condition score system. This tool helps pet owners and professionals easily assess healthy weight and support better outcomes.
Canine Genome
1999
DNA distribution centre
Purina establishes the world’s first Canine Reference Family DNA Distribution Centre, supporting leading researchers in mapping the canine genome and deepening our understanding of pet health at the genetic level.
Cat licking paws picture
2000
First high-protein, low-carb diet for managing feline diabetes
Purina introduces the first high-protein, low-carbohydrate diet for diabetic cats. This innovation helps 89 percent reduce their insulin needs, with 33 percent no longer requiring insulin. In the same year, Purina also becomes the first to use fibre in cat food to help manage hairballs safely and effectively.
Men Shaking Hands
2001
Nestle S.A. acquires Purina
Following the acquisitions of Friskies (1985) and Spillers (1998), Nestlé acquires Purina, uniting these leaders in pet care. The merger brings together world-class science and expertise to form a global authority in pet nutrition.
In the lab
2004
First diet to apply nutrigenomics to help manage disease
Purina applies the science of nutrigenomics to help manage osteoarthritis in dogs. By identifying precise levels of omega-3 fatty acids, Purina helps reduce inflammation and improve mobility. Clinical studies confirm measurable results in lameness reduction.
Colostrum
2005
First to use colostrum to support puppies’ and kittens’ natural defenses
Purina is the first to include colostrum in pet food, supporting both local and systemic immunity in puppies and kittens. Research shows it also helps stabilise the gut microbiome and promotes healthy development early in life.
Purina Institute
2018
Purina Institute founded
Rooted in decades of science, the Purina Institute is launched to champion nutritional knowledge around the world. With a mission to help pets live longer, healthier lives, the Institute empowers veterinarians to elevate the role of science based nutrition in everyday care.
Child playing with pet

About Us

Nourishing Pets. Enriching Lives.

For over 130 years, we've been guided by the belief that pets and people are better together. The reason we're so invested in the quality of our food is because we love pets as much as you do. You'll find pets in our homes, and even sitting by our feet as we work in our office. Because we want dedicated and passionate employees on our team, we make sure that Purina is a great place to work. Find out more about our history, values, brands and team. 

Aged image of dog eating next to box of Purina Dog Chow
Our History

Purina has pioneered nutritional innovation for over 130 years, driven by the belief that pets and people are better together. We care about quality because we love pets as much as you do.