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Your Pet, Our Passion.
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Pro Plan

Discover the PRO PLAN dog range

Every PRO PLAN diet is guaranteed to provide 100% of the essential nutrients that your dog needs and loves.

We believe that nutrition is the foundation of long-term health and the starting point to an amazing life.

That’s why PRO PLAN is a confident choice for those who want to feed their dog a diet based on cutting-edge science, rooted in over 90 years of proven results.

All PRO PLAN products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life – from supporting immunity in puppies to promoting cognitive development in older dogs.

Our optimised nutrition offers meaningful health benefits that foster long-term well-being without compromising on the great taste your dog loves.

Fueling Victories Year After Year
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Pro Plan

Congratulations to Buddy Holly!

16 of the last 17 Westminster Best In Show winners fueled by Purina PRO PLAN.


You’ll be amazed at what your pet can do with the right care and nutrition. PRO PLAN can help you provide both, with high-quality nutrition and expert advice.

  • Meaningful and proven benefits
  • Targets the specific health needs of dogs and cats, whatever their size, lifestage or special needs.
  • Highest quality ingredients
  • Unique mix of ingredients at precise levels
  • Better health, visible improvements, superior taste
Pro Plan puppy
Our nutrition
Specially formulated by Purina vets and nutritionists, the PRO PLAN range for puppies helps them get the best possible start in life. Based on colostrum, our range helps support puppies’ natural defences, helping them combat daily challenges.
Pro Plan Yellow Lab
Our nutrition
As dogs get older, feeding them a diet specially formulated for their golden years may be beneficial. Containing an exclusive blend of nutrients, PRO PLAN helps your dog stay as lively, alert, and interactive as possible, improving mental sharpness and responsiveness.

Explore the range:

Harnessing the power of science

As an owner, you are the most important contributor to your dog’s well-being, that’s why we are committed to sharing all our expertise in nutrition and pet care with you.

We work hard to understand the pet health concerns that matter most to you, and that’s why our research focuses on those areas that make the biggest difference to the lives of dogs and their owners.

PURINA Institute

Advancing Science for Pet Heatlh

We are here to advance the science of nutrition, promoting global collaboration with the veterinary community and scientific thought leaders to help pets live better, longer lives.

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